Visual brand identity for Utopian Founders

Utopian Founders – a newly launched venture studio looking to build and invest in software startups – needed a visual brand identity. They wanted results quickly; no fancy brand booklets or extensive guidelines – just a solid foundation that they could start approaching potential partners with.
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So within a couple of days, we created a logo (icon and wordmark) and defined a set of colors and fonts, and some actionable guidelines for the client on how to best use them.

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